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Target Marketing and Ideation Program
This solution for Target stores solves audience engagement issues for Generation Z males.
It's like GPS for young shoppers.
I was challenged to create a new Target shopping experience to attract and engage youth males in Target stores. I worked to create an in-app guided guest experience for this demographic.
I focused on creating a solution that was entertaining, concise, and applicable to the targeted audience.
This user experience concept was designed in 2019 with aimed at encouraging Generation Z males into stores.
A similar in-app experience launched in 2022 that allows guests to add items to their list and map their shopping list to better plan their shopping trips.
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